FEIRA LITERARIA INTERNACIONAL DE PARATI - FLIP 2013

A Festa Literária Internacional de Paraty (FLIP) é um festival literário que iniciou o no ano de 2003 e realizado pela Associação Casa Azul. Acontece anualmente na cidade de Paraty no litoral sul do Estado do Rio de Janeiro.

PAGINA OFICIAL DA FLIP 
 
A FLIP é considerada um dos principais festivais literários do Brasil e da América do Sul. Além de palestras também são realizadas discussões, oficinas literárias e eventos paralelos para crianças (Flipinha) e jovens(Flipzona). O sucesso mundial desde seu ano de fundação se deve principalmente ao envolvimento e participação ativa de autores de vários países reconhecidos internacionalmente.

FLIP PARATY

O festival foi idealizado pela editora inglesa Liz Calder, da Bloomsbury, que morou no Brasil e agenciou diversos autores brasileiros, tomando como modelo o festival literário de Hay-on-Wye, no Reino Unido .

Fonte: Wikipedia


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ESCRITORES HOMENAGEADOS NA FLIP

A cada ano um escritor é homenageado pelo festival.

• 2003 - Vinicius de Moraes
• 2004 - Guimarães Rosa
• 2005 - Clarice Lispector
• 2006 - Jorge Amado
• 2007 - Nelson Rodrigues
• 2008 - Machado de Assis
• 2009 - Manuel Bandeira
• 2010 - Gilberto Freyre
• 2011 - Oswald de Andrade
• 2012 - Carlos Drummond de Andrade
• 2013 - Graciliano Ramos

Graciliano Ramos - Homenageado da FLIP 2013

Bibliografia e informações sobre Graciliano Ramos neste blog

Graciliano Ramos - Escritor Alagoano

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ENTREVISTA COM  LIZ CALDER

FONTE: BBC - Júlia Dias Carneiro

Liz Calder - Fundadora da Flip - Fonte: BBC - Brasil

 

Mentora da Flip, a Festa Literária Internacional de Paraty, a inglesa Liz Calder ri ao se lembrar da euforia e do nervosismo da primeira edição, quando os visitantes eram esperados às centenas, mas vieram aos milhares.

Calder, que ajudou a fundar a Flip em 2003, diz que continua se impressionando com o crescimento vertiginoso da festa. O público dos debates foi de cerca de 20 mil pessoas no ano passado, contra 6 mil no primeiro ano.
 Primeiro festival literário do Brasil, a Flip. Inspirou festivais em outras cidades brasileiras, como Porto de Galinhas (Fliporto), Ouro Preto (Flop) e Poços de Caldas (Flipoços).
Em entrevista à BBC Brasil em Londres, Calder diz que o sucesso de Harry Potter contribuiu indiretamente para viabilizar a Flip. As vendas estrondosas da série de J.K. Rowling catapultaram os lucros da Bloomsbury, editora que Calder ajudou a fundar, e os lucros viabilizaram um patrocínio para as primeiras edições da feira.
Conhecida por ter editado os primeiros livros de autores como Salman Rushdie e Julian Barnes - além de J.K. Rowling - Liz tem ligação com o Brasil desde os anos 1960, quando morou no Rio durante quatro anos.
A programação da Flip deste ano foi divulgada nesta quinta-feira e inclui nomes como Jonathan Franzen, Le Clézio, Ian McEwan, Enrique Vila-Matas e Adonis. O homenageado será o poeta Carlos Drummond de Andrade.
BBC Brasil - Como você descreveria hoje a primeira edição da Flip, em 2003?

Feira de Paraty comemora dez anos em 2012

Calder - A primeira Flip foi uma surpresa completa para nós. Até o mês anterior ao festival, esperávamos não mais que algumas centenas de visitantes. Tínhamos uma sala na Casa da Cultura com espaço para cerca de 200 pessoas, e isso era tudo. Mas estávamos trazendo nomes muito bons, como Eric Hobsbawm, Julian Barnes e Hanif Kureishi.
Quando esses nomes foram anunciados, despertaram um interesse enorme, foi um alvoroço. Logo percebemos que não seriam centenas, e sim milhares de pessoas. No fim das contas, 6 mil pessoas vieram.
Então foi assim, caótica, empolgante, absolutamente mágica, porque de repente todo mundo percebeu o que estava acontecendo. O público ficou muito entusiasmado e perseguiu alguns dos escritores pelas ruas. A cidade toda já estava infectada pela Flip-mania. Foi ao mesmo tempo emocionante e nos deixou muito ansiosos, porque mal sabíamos o que fazer com tanta gente.
BBC Brasil - O que te levou a participar da criação de um festival literário no Brasil?
Calder - Eu sempre gostei muito de festivais literários internacionais, onde pessoas do mundo todo podem se encontrar e conversar sobre seus livros. Tendo conhecido Paraty, um lugar tão maravilhoso e cheio de restaurantes, bares, hotéis e pousadas, me ocorreu que seria uma cidade perfeita para um festival.
Isso foi ainda no início dos anos 1990. Eu estava publicando alguns autores brasileiros na época, como Chico Buarque, Rubem Fonseca, Patrícia Melo e Milton Hatoum. Levamos um grupo deles para Hay-on-Wye (cidade inglesa onde é realizado o prestigiado Hay Festival) e foi lá que a ideia realmente nos pegou (em 1997).
O Luiz Schwarcz, da Companhia das Letras, e o Mauro Munhoz, que hoje dirige a Casa Azul (ONG que realiza a Flip), estavam conosco e todos embarcaram na ideia. Juntos começamos a planejar.
BBC Brasil - Quando a Flip começou você estava na Bloomsbury, que lucrava com os livros do Harry Potter. Isso contribuiu para a Flip?

"A festa cresceu mais do que nossas expectativas mais ousadas. As pessoas me perguntavam se a Flip deveria crescer ou não, e eu sempre dizia que não, mas claro que continuou crescendo. Mas conseguiu manter algo do sentimento e do espírito originais. Acho que isso tem a ver com a natureza de Paraty"

Liz Calder

Calder - Sim. Quando começamos a publicar os livros do Harry Potter, a sorte da Bloosmbury mudou. Deixou de ser "ok" para ser um sucesso estrondoso. E a Bloomsbury ajudou muito a Flip no início. O presidente da editora veio nas duas primeiras edições e foi um dos nossos primeiros patrocinadores. Obviamente isso também me beneficiou porque eu era uma das diretoras, então isso me permitiu ir e vir ao Brasil muito mais do que eu poderia antes. Então acho que podemos agradecer ao Harry Potter.
Eu queria muito convencer a J.K. Rowling (autora dos livros do Harry Potter) a vir para o festival, mas para ela é difícil ir para esse tipo de evento, porque seria engolida.
BBC Brasil - E como você vê a Flip hoje, crescida, chegando a sua décima edição?
Calder - A festa cresceu mais do que nossas expectativas mais ousadas. No início, as pessoas me perguntavam se a Flip deveria crescer ou não, e eu sempre dizia que não, mas claro que continuou crescendo.
Mas conseguiu manter algo do sentimento e do espírito originais, e espero que sempre consiga. Acho que isso tem a ver com a natureza de Paraty. A festa se expandiu o máximo que pode geograficamente, e agora não se pode ir muito além, a não ser que se entre no mar.
Não pode acontecer como em Hay-on-Wye. O festival sempre era na realizado na vila, mas se tornou tão grande que já não comportava, e uns cinco anos atrás se mudou para um campo a uns 10 km da cidade. A vila pequena e charmosa era parte da atmosfera. É como se a Flip decidisse descer a estrada e sair de Paraty, não seria a mesma coisa. Acho que a festa não deve crescer além do tamanho a que chegou hoje.
BBC Brasil - E hoje há filhotes da Flip em várias cidades brasileiras. Como você vê essa influência?
Calder - Acho bom que esteja se espalhando. Espero que continue assim, porque há claramente um apetite (para isso). Também há que se dizer que Paraty é um atrativo especial. É como uma recompensa extra para os visitantes. Você não está apenas tendo uma experiência rica e prazerosa ouvindo os autores, mas está neste lugar estonteante.

No ano passado, os debates na tenda dos autores contaram com público de cerca de 20 mil pessoas

Encontrar o lugar certo é muito importante, mas certamente há muitos lugares no Brasil onde eles (outros festivais) vão surgir e prosperar. E hoje a Flip é organizada inteiramente por brasileiros. No início, nós (ela e o marido, o cofundador da Flip Louis Baum) estávamos mais envolvidos.
BBC Brasil - Na festa que celebra os dez anos do festival, quais serão os principais destaques?
Calder - É um aniversário significativo, e será comemorado com alguns eventos especiais. E teremos diversas pessoas que estamos querendo trazer há anos, como o Javier Cercas, um escritor espanhol maravilhoso. Eu pessoalmente estou encantada com a vinda da Jennifer Egan, porque seu livro, A visita cruel do tempo, é simplesmente ótimo. E o Jonathan Franzen (autor de Liberdade) é um ótimo nome.
Também teremos escritores como Hanif Kureishi, que participou da primeira edição, e Ian McEwan, que estava na segunda. Como eles estão voltando, vai ser interessante ver a impressão que terão do festival hoje. O programa deste ano tem uma mistura muito forte, com brasileiros muito interessantes e um grupo eclético de visitantes do exterior.



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NEWS ABOUT FLIP

July 4-8, 2012 marked the tenth annual Flip (“Festa Literária Internacional de Paraty”), the literary festival held every July (except for World Cup years when it is held in August) in the Brazilian resort town of Paraty. Although attendance has grown from 6,000 to well over 25,000 every year, Flip itself remains roughly the same as when it started in 2003: Every year, 40 authors (twenty from Brazil, twenty from other—largely Anglophone—countries) are selected by the Festival’s committee to come and participate in about 20 round-tables or panels in front of members of the public. Big ticket international names this year included Jonathan Franzen (who, by all accounts, was not a hit with Brazilian audiences), Jennifer Egan, Ian McEwan, and Syrian Nobel Prize-nominated poet Adonis.
When speaking of what Flip has done in the past ten years for Brazilian literary culture as a whole, most people point to the way it’s functioned to put Brazil on the (global) “literary map.” The strong international flavor is unsurprising, given that Flip’s founder, Bloomsbury Publishing co-founder Liz Calder is herself a foreign—although frequent—visitor to Paraty. Flip’s half-Brazilian, half-international program has guaranteed a steady stream of big-name foreign authors who might never have otherwise had personal exposure to Brazilian audiences. In addition, points out Cassiano Elek Machado, Former Flip Program Director and Publisher of the publishing house Cosac Naify, Flip offers Brazilian authors an unparalleled chance to connect with prominent authors from around the world without leaving their own country.
- See more at: http://www.publishingtrends.com/2012/07/ten-years-flip-paraty/#comment-6333

July 4-8, 2012 marked the tenth annual Flip (“Festa Literária Internacional de Paraty”), the literary festival held every July (except for World Cup years when it is held in August) in the Brazilian resort town of Paraty. Although attendance has grown from 6,000 to well over 25,000 every year, Flip itself remains roughly the same as when it started in 2003: Every year, 40 authors (twenty from Brazil, twenty from other—largely Anglophone—countries) are selected by the Festival’s committee to come and participate in about 20 round-tables or panels in front of members of the public. Big ticket international names this year included Jonathan Franzen (who, by all accounts, was not a hit with Brazilian audiences), Jennifer Egan, Ian McEwan, and Syrian Nobel Prize-nominated poet Adonis.
When speaking of what Flip has done in the past ten years for Brazilian literary culture as a whole, most people point to the way it’s functioned to put Brazil on the (global) “literary map.” The strong international flavor is unsurprising, given that Flip’s founder, Bloomsbury Publishing co-founder Liz Calder is herself a foreign—although frequent—visitor to Paraty. Flip’s half-Brazilian, half-international program has guaranteed a steady stream of big-name foreign authors who might never have otherwise had personal exposure to Brazilian audiences. In addition, points out Cassiano Elek Machado, Former Flip Program Director and Publisher of the publishing house Cosac Naify, Flip offers Brazilian authors an unparalleled chance to connect with prominent authors from around the world without leaving their own country.

Flip’s popularity has been such that the Brazilian publishing industry as a whole has adapted a range of techniques for extending its benefits. During the submission period, publishers lobby fiercely to have their authors included, but Elek Machado says there’s been a shift in the Brazilian publishing year overall, even for those books whose authors aren’t featured at Flip. Before the advent of Flip, “most of the important releases…were concentrated close to Christmas. But as Flip is in July, many houses started to release some of their important titles in May, June, and July to benefit from Flip’s buzz.”  Publishers also take advantage of a town packed with 25,000-30,000 enthusiastic readers from around the world by paying to bring choice authors to Paraty beyond those officially chosen by Flip. To further connect with readers, Brazilian publishers set up “headquarters” in Paraty during the Festival, and plan elaborate parties to welcome the hordes of journalists who descend on the town during that week looking for story leads on books and authors.
Selling actual books is also a huge component, and the Flip bookstore sees much of the traffic and activity that goes on during the festival week. Ricardo Costa, former Managing Editor of the Brazilian book trade publication Publish News, says that Paraty’s lone bookstore was in charge of the store the first year, but was overwhelmed by the volume. The operation is now overseen by staff from the bookstore chain Livraria de Vila, who travel more than 400 miles from São Paulo every year. Costa notes that in Brazil, unlike in the United States and much of Europe, bookstores are on the rise—another chain, Livraria de Cultura, plans to open four new stores this year alone.
When it launched, Flip’s sole focus was adult literature, with a small area on-site demarcated for children’s books—nothing compared to the separate partner event, Flipinha, into which that original on-site area has grown. Costa says that preparations for the event are distributed throughout the entire year’s curriculum for Paraty school children, with teachers assigning books and research projects based on the authors who will be appearing the following year.
By staying small and simple—even as it encourages periphery events to flourish—says Costa, Flip has distinguished itself over the past ten years as one of the best places in the world to “get in contact with the world ‘behind’ the book.”
- See more at: http://www.publishingtrends.com/2012/07/ten-years-flip-paraty/#comment-6333

 The Festa Literária Internacional de Paraty (International Literary Festival of Paraty- FLIP) is a literary festival held yearly since 2003 in the Brazilian city of Paraty, in the state of Rio de Janeiro.^[1]
FLIP is considerated one of the most important literary festivals in Brazil and South America. Funding is provided by a graduated system of sponsors and is driven by the nonprofit Associação Casa Azul. In addition to lectures discussions, literary workshops and side events for children (Flipinha) and young people (Flipzona) are also held. The worldwide success since its foundation year is mainly due to the involvement and active participation of internationally recognized authors from several countries.
The festival was devised by the English publisher Liz Calder of Bloomsbury Publishing, who lived in Brazil and was literaryagent for several Brazilian authors, using as a model the literary festival of Hay-on-Wye, in the United Kingdom. The festival is associated with other similar, such as the International Festival of Authors in Toronto, Canada, and Festivaletteratura Mantova in Italy, to show intercultural literature.

uly 4-8, 2012 marked the tenth annual Flip (“Festa Literária Internacional de Paraty”), the literary festival held every July (except for World Cup years when it is held in August) in the Brazilian resort town of Paraty. Although attendance has grown from 6,000 to well over 25,000 every year, Flip itself remains roughly the same as when it started in 2003: Every year, 40 authors (twenty from Brazil, twenty from other—largely Anglophone—countries) are selected by the Festival’s committee to come and participate in about 20 round-tables or panels in front of members of the public. Big ticket international names this year included Jonathan Franzen (who, by all accounts, was not a hit with Brazilian audiences), Jennifer Egan, Ian McEwan, and Syrian Nobel Prize-nominated poet Adonis.
When speaking of what Flip has done in the past ten years for Brazilian literary culture as a whole, most people point to the way it’s functioned to put Brazil on the (global) “literary map.” The strong international flavor is unsurprising, given that Flip’s founder, Bloomsbury Publishing co-founder Liz Calder is herself a foreign—although frequent—visitor to Paraty. Flip’s half-Brazilian, half-international program has guaranteed a steady stream of big-name foreign authors who might never have otherwise had personal exposure to Brazilian audiences. In addition, points out Cassiano Elek Machado, Former Flip Program Director and Publisher of the publishing house Cosac Naify, Flip offers Brazilian authors an unparalleled chance to connect with prominent authors from around the world without leaving their own country.

Flip’s popularity has been such that the Brazilian publishing industry as a whole has adapted a range of techniques for extending its benefits. During the submission period, publishers lobby fiercely to have their authors included, but Elek Machado says there’s been a shift in the Brazilian publishing year overall, even for those books whose authors aren’t featured at Flip. Before the advent of Flip, “most of the important releases…were concentrated close to Christmas. But as Flip is in July, many houses started to release some of their important titles in May, June, and July to benefit from Flip’s buzz.”  Publishers also take advantage of a town packed with 25,000-30,000 enthusiastic readers from around the world by paying to bring choice authors to Paraty beyond those officially chosen by Flip. To further connect with readers, Brazilian publishers set up “headquarters” in Paraty during the Festival, and plan elaborate parties to welcome the hordes of journalists who descend on the town during that week looking for story leads on books and authors.
Selling actual books is also a huge component, and the Flip bookstore sees much of the traffic and activity that goes on during the festival week. Ricardo Costa, former Managing Editor of the Brazilian book trade publication Publish News, says that Paraty’s lone bookstore was in charge of the store the first year, but was overwhelmed by the volume. The operation is now overseen by staff from the bookstore chain Livraria de Vila, who travel more than 400 miles from São Paulo every year. Costa notes that in Brazil, unlike in the United States and much of Europe, bookstores are on the rise—another chain, Livraria de Cultura, plans to open four new stores this year alone.
When it launched, Flip’s sole focus was adult literature, with a small area on-site demarcated for children’s books—nothing compared to the separate partner event, Flipinha, into which that original on-site area has grown. Costa says that preparations for the event are distributed throughout the entire year’s curriculum for Paraty school children, with teachers assigning books and research projects based on the authors who will be appearing the following year.
By staying small and simple—even as it encourages periphery events to flourish—says Costa, Flip has distinguished itself over the past ten years as one of the best places in the world to “get in contact with the world ‘behind’ the book.”
- See more at: http://www.publishingtrends.com/2012/07/ten-years-flip-paraty/#comment-6333

July 4-8, 2012 marked the tenth annual Flip (“Festa Literária Internacional de Paraty”), the literary festival held every July (except for World Cup years when it is held in August) in the Brazilian resort town of Paraty. Although attendance has grown from 6,000 to well over 25,000 every year, Flip itself remains roughly the same as when it started in 2003: Every year, 40 authors (twenty from Brazil, twenty from other—largely Anglophone—countries) are selected by the Festival’s committee to come and participate in about 20 round-tables or panels in front of members of the public. Big ticket international names this year included Jonathan Franzen (who, by all accounts, was not a hit with Brazilian audiences), Jennifer Egan, Ian McEwan, and Syrian Nobel Prize-nominated poet Adonis.
When speaking of what Flip has done in the past ten years for Brazilian literary culture as a whole, most people point to the way it’s functioned to put Brazil on the (global) “literary map.” The strong international flavor is unsurprising, given that Flip’s founder, Bloomsbury Publishing co-founder Liz Calder is herself a foreign—although frequent—visitor to Paraty. Flip’s half-Brazilian, half-international program has guaranteed a steady stream of big-name foreign authors who might never have otherwise had personal exposure to Brazilian audiences. In addition, points out Cassiano Elek Machado, Former Flip Program Director and Publisher of the publishing house Cosac Naify, Flip offers Brazilian authors an unparalleled chance to connect with prominent authors from around the world without leaving their own country.
- See more at: http://www.publishingtrends.com/2012/07/ten-years-flip-paraty/#comment-6333

uly 4-8, 2012 marked the tenth annual Flip (“Festa Literária Internacional de Paraty”), the literary festival held every July (except for World Cup years when it is held in August) in the Brazilian resort town of Paraty. Although attendance has grown from 6,000 to well over 25,000 every year, Flip itself remains roughly the same as when it started in 2003: Every year, 40 authors (twenty from Brazil, twenty from other—largely Anglophone—countries) are selected by the Festival’s committee to come and participate in about 20 round-tables or panels in front of members of the public. Big ticket international names this year included Jonathan Franzen (who, by all accounts, was not a hit with Brazilian audiences), Jennifer Egan, Ian McEwan, and Syrian Nobel Prize-nominated poet Adonis.
When speaking of what Flip has done in the past ten years for Brazilian literary culture as a whole, most people point to the way it’s functioned to put Brazil on the (global) “literary map.” The strong international flavor is unsurprising, given that Flip’s founder, Bloomsbury Publishing co-founder Liz Calder is herself a foreign—although frequent—visitor to Paraty. Flip’s half-Brazilian, half-international program has guaranteed a steady stream of big-name foreign authors who might never have otherwise had personal exposure to Brazilian audiences. In addition, points out Cassiano Elek Machado, Former Flip Program Director and Publisher of the publishing house Cosac Naify, Flip offers Brazilian authors an unparalleled chance to connect with prominent authors from around the world without leaving their own country.

Flip’s popularity has been such that the Brazilian publishing industry as a whole has adapted a range of techniques for extending its benefits. During the submission period, publishers lobby fiercely to have their authors included, but Elek Machado says there’s been a shift in the Brazilian publishing year overall, even for those books whose authors aren’t featured at Flip. Before the advent of Flip, “most of the important releases…were concentrated close to Christmas. But as Flip is in July, many houses started to release some of their important titles in May, June, and July to benefit from Flip’s buzz.”  Publishers also take advantage of a town packed with 25,000-30,000 enthusiastic readers from around the world by paying to bring choice authors to Paraty beyond those officially chosen by Flip. To further connect with readers, Brazilian publishers set up “headquarters” in Paraty during the Festival, and plan elaborate parties to welcome the hordes of journalists who descend on the town during that week looking for story leads on books and authors.
Selling actual books is also a huge component, and the Flip bookstore sees much of the traffic and activity that goes on during the festival week. Ricardo Costa, former Managing Editor of the Brazilian book trade publication Publish News, says that Paraty’s lone bookstore was in charge of the store the first year, but was overwhelmed by the volume. The operation is now overseen by staff from the bookstore chain Livraria de Vila, who travel more than 400 miles from São Paulo every year. Costa notes that in Brazil, unlike in the United States and much of Europe, bookstores are on the rise—another chain, Livraria de Cultura, plans to open four new stores this year alone.
When it launched, Flip’s sole focus was adult literature, with a small area on-site demarcated for children’s books—nothing compared to the separate partner event, Flipinha, into which that original on-site area has grown. Costa says that preparations for the event are distributed throughout the entire year’s curriculum for Paraty school children, with teachers assigning books and research projects based on the authors who will be appearing the following year.
By staying small and simple—even as it encourages periphery events to flourish—says Costa, Flip has distinguished itself over the past ten years as one of the best places in the world to “get in contact with the world ‘behind’ the book.”
- See more at: http://www.publishingtrends.com/2012/07/ten-years-flip-paraty/#comment-6333

uly 4-8, 2012 marked the tenth annual Flip (“Festa Literária Internacional de Paraty”), the literary festival held every July (except for World Cup years when it is held in August) in the Brazilian resort town of Paraty. Although attendance has grown from 6,000 to well over 25,000 every year, Flip itself remains roughly the same as when it started in 2003: Every year, 40 authors (twenty from Brazil, twenty from other—largely Anglophone—countries) are selected by the Festival’s committee to come and participate in about 20 round-tables or panels in front of members of the public. Big ticket international names this year included Jonathan Franzen (who, by all accounts, was not a hit with Brazilian audiences), Jennifer Egan, Ian McEwan, and Syrian Nobel Prize-nominated poet Adonis.
When speaking of what Flip has done in the past ten years for Brazilian literary culture as a whole, most people point to the way it’s functioned to put Brazil on the (global) “literary map.” The strong international flavor is unsurprising, given that Flip’s founder, Bloomsbury Publishing co-founder Liz Calder is herself a foreign—although frequent—visitor to Paraty. Flip’s half-Brazilian, half-international program has guaranteed a steady stream of big-name foreign authors who might never have otherwise had personal exposure to Brazilian audiences. In addition, points out Cassiano Elek Machado, Former Flip Program Director and Publisher of the publishing house Cosac Naify, Flip offers Brazilian authors an unparalleled chance to connect with prominent authors from around the world without leaving their own country.

Flip’s popularity has been such that the Brazilian publishing industry as a whole has adapted a range of techniques for extending its benefits. During the submission period, publishers lobby fiercely to have their authors included, but Elek Machado says there’s been a shift in the Brazilian publishing year overall, even for those books whose authors aren’t featured at Flip. Before the advent of Flip, “most of the important releases…were concentrated close to Christmas. But as Flip is in July, many houses started to release some of their important titles in May, June, and July to benefit from Flip’s buzz.”  Publishers also take advantage of a town packed with 25,000-30,000 enthusiastic readers from around the world by paying to bring choice authors to Paraty beyond those officially chosen by Flip. To further connect with readers, Brazilian publishers set up “headquarters” in Paraty during the Festival, and plan elaborate parties to welcome the hordes of journalists who descend on the town during that week looking for story leads on books and authors.
Selling actual books is also a huge component, and the Flip bookstore sees much of the traffic and activity that goes on during the festival week. Ricardo Costa, former Managing Editor of the Brazilian book trade publication Publish News, says that Paraty’s lone bookstore was in charge of the store the first year, but was overwhelmed by the volume. The operation is now overseen by staff from the bookstore chain Livraria de Vila, who travel more than 400 miles from São Paulo every year. Costa notes that in Brazil, unlike in the United States and much of Europe, bookstores are on the rise—another chain, Livraria de Cultura, plans to open four new stores this year alone.
When it launched, Flip’s sole focus was adult literature, with a small area on-site demarcated for children’s books—nothing compared to the separate partner event, Flipinha, into which that original on-site area has grown. Costa says that preparations for the event are distributed throughout the entire year’s curriculum for Paraty school children, with teachers assigning books and research projects based on the authors who will be appearing the following year.
By staying small and simple—even as it encourages periphery events to flourish—says Costa, Flip has distinguished itself over the past ten years as one of the best places in the world to “get in contact with the world ‘behind’ the book.”
- See more at: http://www.publishingtrends.com/2012/07/ten-years-flip-paraty/#comment-6333

 Source: Wikipedia